The 'From' Prices on the Homepage: What They Mean

The prices shown on the homepage are examples in the Standard vehicle category, for a representative route — they're not a lowball figure designed to be beaten once you're further into booking. "From" is doing an honest job here: it's telling you this is roughly the shape of the price for that kind of trip, in that category, before you've told us your exact address.

Every fixed price is calculated from the actual road distance and time to a specific address, not a zone or a postcode area. Two addresses that both sound like "central Stockholm" or "near Uppsala" can be genuinely different distances apart, and the price reflects that difference precisely rather than rounding both into the same bracket.

That's why the homepage figure is a starting reference, not a number you can expect to see unchanged once you enter where you're actually going — it was never meant to be that number, and being upfront about that is the whole point of the word "from".

Enter your real pickup and drop-off addresses, choose the vehicle category your trip needs, and the price shown at that point is the fixed, final one — the number you'd actually pay, agreed before you book, not an estimate that can move afterward.

A representative example is still useful before you've entered anything — it gives a rough sense of what a typical trip in the Standard category looks like, which matters for a first-time visitor trying to get oriented before diving into the specifics of their own address.

It's meant as an honest starting reference, not a lure meant to be revised upward once you're further into booking — which is exactly why the real, final price is always shown clearly before you're asked to pay anything.